It's no secret that more and more organizations are turning to solutions that can provide real-time data to become more personalized and customer-centric, as well as make better business decisions. According to a recent Forbes article, "the prescriptive analytics software market is estimated to grow from approximately $415M in 2014 to $1.1B in 2019, attaining a 22 percent compound annual growth rate." The article goes on to state that "by 2020, predictive and prescriptive analytics will attract 40% of enterprises' net new investment in business intelligence and analytics."
Clearly, the demand for real-time data is exploding and will continue to do so, but why are so many organizations hot for solutions that provide real-time data? There are a number of reasons why — here are a few:
Ultimately, using a solution that can provide you with real-time data will add value to your organization. It allows your organization to function more efficiently and personalize customer interactions. All of these benefits result in a healthier bottom line for your company.